SIRIUS' Chris RussoBob Mantz reports that SIRIUS has officially announced the hiring of Chris Russo. The Blitz predicted as much due to his connections as SIRIUS.
SIRIUS XM reports that they have signed the personality to a 5 year deal. Scott Greenstein, President and Chief Content Officer, said, "Having Mad Dog on SIRIUS and XM will fuel subscriber growth and create new and exciting opportunities for advertisers. Choose whatever sports analogy you want -- this is a big win."
XM channel 144 and SIRIUS channel 123 will be called Mad Dog Radio. The release went on to say: "Russo will host the channel's anchor program, "The Mad Dog Sports Show," live from SIRIUS' New York studios every weekday afternoon from 2:00 to 7:00pm ET. The exclusive show will begin airing daily on SIRIUS channel 123 and XM channel 144 on Monday, September 15. It will feature Russo's take on the biggest sports stories from around the country, plus listener calls and hard-hitting interviews with some of the most intriguing people in sports."
The release did not include any reference to salary.
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