Dudes like Zooey Deschanel in her pajamas

Now don't be stunned: Guys like Zooey Deschanel. And there's science. Or, at least the YouGov BrandIndex’s Buzz score:

Apple has proven that celebrities go well with Siri.

Apple’s new iPhone ads featuring Zooey Deschanel and Samuel L. Jackson coincide with an increase in consumer perception for the brand among 18-34 year olds in the US. The recent improvement in consumer perception has pushed iPhone ahead of Android and distanced itself even more from the rest of the mobile device sector.

While both men and women were behind the perception lift, men registered the strongest push for the iPhone.

Android’s perception with the 18–34 demo dipped slightly when the iPhone campaign began running at the end of April.



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