between 110th St. & Broadway) is the brainchild of CEO George Zoitas & COO Ian Joskowitz. What is it? It's exactly what it sounds like -- an aisle at the 24-hour grocery store that is stocked for a man's needs. Drinks, snacks, and protection:
“It’s your essentials,” explained Joskowitz. “It’s your water, alcohol, soaps, shampoos, deodorants, razors. If you’re going to have some guys over to watch a game, you can pretty much stand here — not move two feet — and get your beer, barbecue sauce, chips, whatever. It’s all right here!"
That includes condoms and Chock full o’Nuts coffee, of course.
Joskowitz and Zoitas "were inspired to create the manspace — conveniently located right next to the beer section — after reading an ESPN study showing 31 percent of men are shopping for their families, up from 14 percent in the 1980s."
“Guys don’t like taking lists when they go shopping,” Zoitas added.
“This helps them remember what they need.”
“We think this is going to be a lot of fun,” Joskowitz said.
And we think it is the idea of the year.
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