Victoria's Secret has had an exclusive Dallas Cowboys collection since 2009. On Friday, the Cowboys announced that the team is becoming the first ever to host a PINK store in a pro sports arena or stadium:
"The Dallas Cowboys and Victoria’s Secret PINK will hold a ceremonial ribbon cutting at the new Cowboys Stadium store located on the Main Concourse Club above Entry A.
Victoria’s Secret models Elsa Hosk (above) and Jessica Hart will join Charlotte Anderson, Dallas Cowboys Executive Vice President for Brand Management for the celebration and opening. Starting October 1st, 2012, Cowboys fans can shop the limited edition Victoria’s Secret PINK NFL Collection at the first ever PINK store in a professional sports stadium or arena.
The Victoria’s Secret PINK Cowboys Collection includes an assortment of co-branded Victoria's Secret PINK and Cowboys merchandise and is also available in Victoria's Secret stores in the North Texas area. This unique line features VS PINK's highly recognizable brand iconography outfitted with the names and logos of the Dallas Cowboys and will include tees, sweats, hoodies and tanks.
Launched in 2004, Victoria’s Secret PINK is a fully articulated lifestyle collection for young women that include bras, panties, loungewear and sleepwear."
Talk about your glory holes. And then check out the Blitz' Victoria's Secret Collection.
*Update, it opened yesterday.
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