Every time you think sports related marketing won't do something stupid again soon, they go and prove you wrong. This time? MSG Network..and it features Amar'e Stoudemire of all fragile folks. MSG produced posters with the frequently injured NY Knicks player that read “It’s Friday night. You can either see a Broadway harness malfunctioning or you can watch real men fly.”
Nice way to make fun of actors who have been injured during Spider-Man's NY run. And the LGBT community is not laughing: "I'd love to see the "real men" of MSG Network's outdated imagination don tights, harness up and swing above a crowd in one of the most dangerous situations to hit Broadway since Hugh Jackman's one man show caused mini riots in Hell's Kitchen." writes Jonathan Higbee.
Talk About Equality adds in Madison Square Garden Thinks ‘Real Men’ Don’t Dance in Homophobic Ad: "The insinuation that someone who spends a few months a year throwing a ball in a hoop is any more of a man than someone who does 8 shows a week literally breaking their backs as they do their acrobatics on a stage is not only insulting, but it’s utterly false."
Page 6 contacted MSG (and apparently the Knicks were not involved in creating the piece) about the campaign and the company replied: “The ad was simply bad judgement on our part. We’re in the process of having them immediately removed. We apologize to anyone who was offended.”
Dopes.
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