This would be the A-Rod strategy. Admit nothing, give no quarter, dig your feet in and never, ever back down. Sometimes this strategy can work, particularly if you are the mayor of Toronto. The problem is that the people who use it -- A-Rod, Barry Bonds, Roger Clemens -- generally don't care about their public personas (or, like A-Rod, have long since lost control of it) and therefore are unpopular in the first place. So you typically only use this one when you have, say, nearly $100 million on the line.
But it wouldn't be his recommendation.
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