Scott Tannen: "We like to say that our target is people who sleep on beds. And that’s true. We’ve sold products in all 50 states and all over the world. Our product is not inexpensive, but when you consider that it is made with extreme quality and will last for years, the price is very fair.
As such, it is not only wealthy people that purchase our products. Sure, people like President Bush (both of them) and President Clinton sleep on Boll & Branch as well as tons of celebrities. However, we also have people tell us that they don’t usually buy luxury products, but decided that they believe in how we make things. They won’t spend $75 on a set of sheets from a big box store that was most likely made in sub-standard conditions."
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