Joe Tacopina heading 50 Cent lawsuit against Derek Jeter

Mara Siegler reported that "Derek Jeter is being sued for millions by men’s underwear brand Frigo after he pulled out of a deal, citing concerns that brand ambassador 50 Cent would make the brand seem too 'urban.'" Turns out it is moving forward:

The Swedish brand, which is partly owned by 50 Cent, claims the former Yankee captain "defrauded it out of millions of dollars after he was brought in as a director and investor with a 15 percent stake in 2011."

The customized men’s underwear brand sells skivvies colloquially known as “Tempur-Pedic banana hammocks.” The high-tech undies sell for $100 and include a “soft lock adjustment system,” plus a “patented pouch” dubbed the “Frigo Zone” for, ahem, extra support.

Jeter — who is currently honeymooning with wife Hannah Davis — allegedly waited two years to tell Frigo that his Nike deal barred him from publicly backing the brand. He resigned from the company’s board last year and argues that he has fully complied with their original agreements.

He was asking for the lawsuit to be dismissed but was denied.

Jeter’s reps didn’t get back to us, but RevolutionWear’s attorney Joe Tacopina said, “Jeter, while serving as a director . . . caused the company to suffer substantial financial harm through his alleged fraudulent statements and misconduct . . . we won the rulings on four out of our five claims, which would be an .800 batting average for a baseball player.”

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