Diageo-Guinness USA working with Boomer & Carton during re-imaging as a charitable partner

Diageo-Guinness USA (DGUSA) is becoming Diageo Beer Company USA and will be working with Boomer & Carton on a limited release Smithwick’s variant to support a charitable partner.

“While Guinness will of course continue to play an essential role in our beer portfolio, the new Diageo Beer Company USA name will help highlight the contributions and potential of our other great brands like Smirnoff Ice, Smithwick’s and Harp”, said Tom Day, president of Diageo Beer Company USA.

[Lauren Eads]

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