Think of this every time Boomer Esiason promotes Tommie Copper

Boomer Esiason would have you mummify yourself in fugazi copper and then drink copious amounts of hyaluronic acid.

So think of this every time Norman does an ad read for Tommie Copper, OK?

There’s little to no reliable scientific evidence that the copper/compression combo does what manufacturers are claiming. Which is why Tommie Copper and its founder Thomas Kallish agreed to pay $1.35 million to settle Federal Trade Commission charges that they deceptively advertised their copper-infused garments that are priced between $29.50 and $69.50. The proposed federal court order imposes an $86.8 million judgment, which will be partially suspended upon payment of $1.35 million by the defendants.

The FTC charged the company with falsely claiming that its products would treat or relieve chronic or severe pain (including pain and inflammation caused by diseases such as multiple sclerosis, arthritis, and fibromyalgia) and provide pain relief comparable or superior to the effects of drugs or surgery.

Consumer Reports has also reviewed the research into the use of copper to ease pain and has found little evidence of the metal’s ability to lessen aches. A 2013 study of 70 people with rheumatoid arthritis (a relatively large sample for this kind of research), published in the journal PLOS ONE, concluded that wearing a copper wrist strap did not help ease pain. “There are also no reliable studies supporting the healing powers of copper-infused fabrics,” says Consumer Reports medical director Orly Avitzur, M.D. “It’s extremely unlikely that these fabrics would provide any therapeutic benefit beyond compression for arthritis or pain,” Avitzur says.

[Consumer Reports]

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