Animal Planet’s 13th annual Puppy Bowl telecast improved on last year’s ratings and scored the most viewers on cable on Super Bowl Sunday.
The two-hour show delivered 2.47 million viewers, up from 2.2 million in 2016, and a 0.8 rating in adults 18-49 vs. 0.7 last year. ESPN’s “NFL Primetime” following the Super Bowl led the 18-49 rankings for the day with a 1.0.
Puppy Bowl also once again dominated the other animal-based stunt programming. Hallmark’s Kitten Bowl delivered a 0.1 in adults 18-49 for two segments, while the Fish Bowl — literally just a camera pointed at a goldfish bowl — had a 0.0 and 91,000 viewers.
Probably a continued response to the fake news and when CBS lost every tape of Boomer Esiason's pledge to block Kitty Bowl 2 in Hawaii...
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