Meet Boomer & Carton at Stew Leonard’s in Yonkers tonight & raise money for the Veterans Education Challenge


Smithwick’s is collaborating with Boomer Esiason and Craig Carton to release Smithwick’s Blonde Ale to make a contribution in support of the Veterans Education Challenge -- a charity that helps veterans attend college by providing scholarships not covered by the GI Bill.

Boomer & Chris will be greeting customers and signing bottles of Smithwick’s Blonde Ale at Stew Leonard’s in Yonkers tonight, Thursday, August 17, 2017 from 4:30 – 6:00 p.m.



Stew Leonard’s in Yonkers sells Smithwick’s Blonde Ale for $5.99 for a 6 pack or single bottles for 99¢

The Veterans Education Challenge's goal is to raise $1,000,000 to send veterans to college and they will match every donation, dollar for dollar, up to $1,000,000. Learn more here.

"Last year, I had the chance to travel to Ireland to meet with the Smithwick's team at the brewing site and help the brewers create a batch of Smithwick's Blonde Ale," said Esiason. "From the first time I sampled Smithwick's Blonde Ale, I knew Craig and I had to be a part of it. Smithwick's has an amazing track record with creating quality beers, and we couldn't be more excited to collaborate with such a longstanding brewer and a great foundation. It's a win-win."

It is. (But, let's be honest, Boomer Esiason doesn't seem to say 'no' to many promotions and all that stuff.)

"Over the years, Boomer and I have worked with different charities to help give back to causes important in their lives as well as our own," said Chris "We've always enjoyed working with Diageo in the past, and we thought this Smithwick's collaboration was the perfect fit for us."

"Smithwick's Blonde Ale lets people have the chance to enjoy a quality beer, responsibly of course, while also giving back to a great cause like the Veterans Education Challenge," said Dan Buttling, SVP, Marketing, Diageo Beer Company. "We wanted to collaborate with our longtime friends Boomer and Craig on a project benefiting this charity – anyone who knows them can see that giving back is at the core of who they are."

"These service men and women loyally defend our country and often go on to serve in both the public and private sectors," said Avis Richards, Founder of the Veterans Education Challenge. "It is our duty to help them achieve their educational goals. We are very excited to pair with such a supportive partner, Diageo, and to receive support from the likes of Boomer and Carton to help spread the word about the Veterans Education Challenge."

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