Failing CBS crows Steelers/Chiefs ratings up ... to the lowest national window ratings in 11 years

CBS Sports put out a press release touting that The NFL ON CBS scored its highest rating of the 2017 season on Sunday, Oct. 15 -- One problem -- It was the lowest national window ratings in eleven years.

CBS says overnight TV ratings for Steelers-Chiefs rose 7 percent from Cowboys-Bengals last season. According to SportsBusiness Daily, the Steelers-Chiefs 14.0 overnight is CBS's best figure to date — but is the lowest Week 6 national window, regardless of network, since 2006.

Boy, that's great.

Follow that up with Credit Suisse: Which just cut its third-quarter EPS estimates on CBS by 5 percent, citing the company's softer Sunday NFL ratings.

"We expect third-quarter network advertising to decline 3 percent (previously +1 percent), driven by soft ratings for both the summer schedule and for the start of the NFL season," wrote Credit Suisse analyst Omar Sheikh. "With only one of the three content licensing deals we expected for the second half announced in third quarter, we also expect content licensing revenue growth to be skewed to the fourth quarter."

The analyst said CBS' Sunday NFL ratings are down 17 percent year over year during the first several weeks of the football season, according to the report. Sheikh released a similar report last week on Twenty-First Century Fox's earnings, which he also expects to disappoint thanks to weaker ratings by the NFL.

CBS stock is down 11 percent this year.

Good work. Continue to boycott these NFL sponsors until it cleans up its flag act (not just hides it on TV broadcasts...)

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