Failing Under Armour ranked as the most uncool brand

Under Armour shoes ranked near the bottom of a survey of young male consumers by Wells Fargo. In a note to investors, the bank's analysts said only 27% of survey participants ranked Under Armour favorably, and the Curry brand was even lower, at 19%.

under armour boomer esiason fail

For comparison, they ranked Adidas at 70%, and Nike was at the top with 81%.

That's not the end of the bad news for Under Armour, however. In another survey question, the bank asked which brands the participants were more interested in purchasing than before, and which they were less interested in purchasing.

About 33% of the respondents said they were less likely to buy Under Armour shoes, and only 17% said they were more likely to buy them. That put Under Armour dead last, with a net rating of -17%.

Shocking. In a related NFL story -- Complicit NFL sponsor Papa John's is down almost 12% since August.

[Business Insider]

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