Boomer Esiason's The Greatest Super Bowl Ads of All Time 2018 has an Even Dumber Format than Usual


Boomer Esiason did Super Bowl's Greatest Commercials back in 2004 with Puff Daddy. They waited until 2012 to do another one. But then they did them in 2013, 2014, 2015 and 2017. Exactly how many greatest new Super Bowl commercials are available year over year? Exactly - none the past few. So why keep pumping this crap out?

2018 is going to be worse. Much worse. Why? Because they finally figured out that one can't run The Greatest Super Bowl Ads of All Time every single year unless as a repeat! So? They massaged the format.

The Top 10 Commercials Pit “Man” (Spots Starring People) vs. “Beast” (Spots Featuring Animals).

Oh that's great.


Kevin Frazier Reports from one of Minneapolis’ Hottest Brewpubs, the Freehouse, and Introduces the World Premiere of the New Super Bowl Commercial from “Avocados from Mexico.”


Great, filler.

The Special Includes a 25th Anniversary Retrospective of the Legendary 1993 McDonald’s Commercial, “Nothing But Net,” Starring Larry Bird and Michael Jordan.

SUPER BOWL GREATEST COMMERCIALS 2018, an interactive countdown special where viewers will be able to vote LIVE on CBS for their favorite “Man” vs. “Beast” Super Bowl commercial, will be broadcast Tuesday, Jan. 30 (8:00-9:00 PM, ET/PT) on the CBS Television Network. This year, five star-studded Super Bowl spots featuring some of the biggest names in sports and entertainment, representing “Man,” face off against five spots featuring scene-stealing animals, representing “Beast.” The special will be hosted by Boomer Esiason, analyst for CBS Sports’ NFL pre-game show THE NFL TODAY and all that other stuff, and Daniela Ruah, star of CBS’ NCIS: LOS ANGELES, and will originate from U.S. Bank Stadium in Minneapolis, home of “Super Bowl LII.”

Viewers can vote for their favorite Super Bowl commercials, pitting “Man” versus “Beast.” Esiason will campaign on behalf of his favorite commercials starring humans, and Ruah will advocate for the animal-led spots. No, this is not a joke. These commercials go head-to-head on CBS, where fans can vote for their favorite Super Bowl commercial. One “Man” and one “Beast” commercial will advance to the live vote during the broadcast, when viewers will decide the outcome and the ultimate winner will be revealed at the end of the show.

Oh my.

In addition, Kevin Frazier, co-host of ENTERTAINMENT TONIGHT, will report from Minneapolis’ The Freehouse brewpub. Frazier will take viewers on an exclusive behind-the-scenes look at the making of the 2018 Super Bowl commercial for “Avocados from Mexico” featuring Chris Elliot, including the world premiere of the new spot. You may recall Elliot from 1994's "Groundhog Day." Also, the special will feature a look back at the iconic 1993 McDonald’s commercial, “Nothing But Net,” starring Larry Bird and Michael Jordan, now celebrating its 25th anniversary.

Boomer Esiason, who quarterbacked the Cincinnati Bengals, New York Jets and Arizona Cardinals during a 14-year NFL career, lost Super Bowl XXIII. In addition, Esiason serves as an analyst on INSIDE THE NFL on SHOWTIME, as well as a contributor on NFL MONDAY QB on the CBS Sports Network.

Upon retiring after the 1997 season, Esiason headed straight for the broadcast booth. He made his debut as a commentator for ABC’s NFL “Monday Night Football,” and called “MNF” games for two years. For the past 16 years, he has called games for Westwood One Radio Sports “Monday Night Football” broadcasts, teaming with Marv Albert for eight of those years. Once again this year, he teamed up with screaming fool Kevin Harlan on the “MNF” radio broadcasts. Esiason debuted as host of WFAN’s national weekday morning radio show on Sept. 4, 2007 with Craig Carton. He contributes daily commentary to CBS Sports Radio’s CBS SPORTS MINUTE and is a weekly guest during the NFL season on 98.5 “The Sports Hub” in Boston. Also, he was a weekly contributor with commentary to Sports Illustrated’s SI.com.


Boomer hates on Joe Montana every single day when his alarm rings at 4AM and he has to go work yet another job while Cool Joe does one week of Super Bowl appearances and films a fugazi Skechers ad from time to time.


Throughout his career, Esiason and his wife, Cheryl, have been committed and active participants in many charitable causes, including the Boomer Esiason Foundation, established in 1993 to fight cystic fibrosis after his son, Gunnar, was diagnosed with the disease. To date, the foundation has raised over $150 million.

CBS PR really, really loves commas.

Prior to starring in NCIS: LOS ANGELES, Daniela Ruah appeared in several television shows in Portugal, including “Dancing with the Stars,” which she won. In the U.S., she made her big screen debut in the George Lucas-produced film “Red Tails.”

In her spare time, Ruah helps raise money for the American Society for the Prevention of Cruelty to Animals and for Project Have Hope, a charity that helps women in Uganda improve their lives and the lives of their families by ensuring their children receive a quality education.

Ruah was born in Boston and moved to Portugal at age 5 with her family, where she became fluent in Portuguese. She attended university in London for three years and, soon after, moved to New York to pursue her acting career. Currently, Ruah resides in Los Angeles with her husband and two children.

SUPER BOWL GREATEST COMMERCIALS 2018 is being produced by IMG Original Content and JUMA Entertainment. Robert Horowitz is executive producer for JUMA Entertainment and Michael Antinoro and Tony Lanni are executive producers for IMG Original Content. Robert Dalrymple and Eric Smith are the producers, and the special is written by Tony Hinchcliffe. Mark Ritchie will direct.

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