FAIL: Spending tons of money on stupid WFAN ads Investors Bank to close branches & lay off workers

Investors Bank didn't trust Boomer Esiason to talk about 'trust' yet ISBC had no problem paying 'experts' Esiason, Phil Simms, and WFAN tons of money for studio naming rights (WFAN must be proud of the INVESTORS BANK STUDIO) and to run umpteen commercials. At the time Investors' Chief Operating Officer Domenick Cama said, "Investors Bank has evolved into New Jersey's largest bank. With our focus on business and relationship banking, this campaign will help raise Investors Bank's level of brand awareness throughout the NY and NJ metropolitan regions. It will position us for future growth."

"Investors has a strong business and relationship banking team," said Investors Chief Executive Officer Kevin Cummings, "and it was just made stronger with the addition of Boomer and Phil. These are good men and professionals who know the value of teamwork. They are proven leaders on and off the field and exemplify Investors' core values of cooperation, character, community, and commitment."

"We think this campaign – through the conversations about life, football and community values – will help everyone get to know Investors Bank," said Cummings. "The resources and services Investors offers to businesses and consumers truly are tools for success."

"It is great to actually be working with Investors Bank," said Esiason. "Having dealt with Investors through my Cystic Fibrosis Foundation, I know the bank is committed to making a difference in the community. I am proud to be working with a team of professionals who also are good corporate citizens."

So how good is the ROE with WFAN? Investors Bancorp Inc. is laying off about 5% of its workers and closing six of its branch offices. Investors Bancorp said the cuts will reduce annual operating expenses by about $10 million to $12 million.

Hey, Boomer told you, "Complacency will not be understood..."


Think about that, and all that other stuff, every time Esiason says, "The Investor Bank Studios..."

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