FAIL: ESPN's 8th place Michael Kay Show topped 10th place WFAN's Terrible Trio in the winter ratings book

ESPN's The Michael Kay Show averaged 4.4 percent of the radio audience in the key demographic of men 25-54 from 3 to 6:30 p.m. and WFAN’s Terrible Trio with Chris Carlin, Maggie Gray and Bart Scott posted a 4.2 in the winter ratings book, according to 98.7 FM GM Tim McCarthy.

Andrew Marchand took advantage of the fall and attacked English language challenged Bart Scott with a barrage of commas:

As good as Scott is on football, where he has upper-level knowledge of the game and owns a very strong grasp on transactions, he is equally as unprepared on baseball, where he sounds more like he is guessing than anything else. WFAN will have to figure out how to balance all these things as they wait for fall, when Scott could excel.

Yep. Bart Scott has upper level knowledge of the NFL and communicates it perfectly.

Going at it eyes wide shut.

Bart famously asked no questions when the TT had NHL commish Gary Bettman on so...there's always that.

Overall WFAN had a ratings advantage of 4.6-3.2 -- Neil Best added, "While outperforming WFAN is a milestone for Kay, his numbers were down compared to the autumn, when he averaged 5.0 percent of the audience and was fourth overall. But WFAN was down by more; Francesa was second in the market with a 6.6 share in the fall."

And at the end of the day when they're battling for 9th place, and all that other stuff, is it really a 'battle?'

*Update -- WFAN’s post-Carton morning show ratings fall in the winter ratings book is bad.

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