General Mills actually announced that they're bringing back Trix with artificial colors & flavors | Bob's Blitz

General Mills actually announced that they're bringing back Trix with artificial colors & flavors

General Mills actually announced that they're bringing back Trix with artificial colors & flavors -- 'Classic Trix' they scream.

"We heard from many Trix fans that they missed the bright vibrant colors and the nostalgic taste of the classic Trix cereal," said spokesman Mike Siemienas, explaining the move, which was first reported by The Wall Street Journal.

In early 2016, General Mills switched to using natural sources for color, such as turmeric, strawberries and radishes. Its hope was that the change would appeal to parents who are increasingly concerned about what ingredients are in their food. But the cereal lost its famous neon colors, and the blue and green pieces had to go because the company couldn't find natural replacements.

trix artificial flavors and colors

The Artificial Food Dye Blues: "In 2008 the Center for Science in the Public Interest (CSPI) in Washington, DC, petitioned the Food and Drug Administration (FDA) to ban artificial food dyes because of their connection to behavioral problems in children.1 Two years later a new CSPI report, Food Dyes: A Rainbow of Risks, further concludes that the nine artificial dyes approved in the United States likely are carcinogenic, cause hypersensitivity reactions and behavioral problems, or are inadequately tested."

"Red 40, Yellow 5, and Yellow 6 contain benzidene, a human and animal carcinogen permitted in low, presumably safe levels in dyes.2 The FDA calculated in 1985 that ingestion of free benzidine raises the cancer risk to just under the “concern” threshold (1 cancer in 1 million people).6 Bound benzidene also has been detected in dyes in much greater amounts than free benzidene,7,8 but routine FDA tests measure only free contaminants, overlooking the bound moiety.2 Intestinal enzymes release bound benzidene, “so we could be exposed to vastly greater amounts of carcinogens than FDA’s routine tests indicate,” says Jacobson—especially considering today’s children are exposed to multiple dyes and flavoring agents and other added chemicals in foods.9"

“Natural alternatives may present less of a risk, but I still would like to see their toxic potential assayed before we give them to kids,” says Bernard Weiss, a professor of environmental medicine at the University of Rochester. Weiss argued 30 years ago there was evidence linking artificial food dyes to behavioral problems in children.10 Yet the FDA still does not require manufacturers to test dyes for developmental neurotoxicity. “Their inaction amounts to approval of an ongoing experiment with children,” Weiss says.

Meanwhile, in Europe, as of July 2010 most foods that contain artificial dyes must carry labels warning they may cause hyperactivity in children.11 Jacobson says, “This warning may be the death knell for [artificial] food dyes in Europe, especially for foods commonly eaten by children.”

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