Zacks burns failing NFL sponsor Papa John's pizza with a 'strong sell' and their 'Bear of the Day'

How beautiful is failing NFL sponsor Papa John's stock graphic?

And now Zacks has slapped PJ's with a 'strong sell' and their 'Bear of the Day' designation.

The company has been handed down a round of negative earnings estimate revisions. Over the last thirty days, two analysts have dropped their numbers for the current quarter, current year and next year. The bearish sentiment has had an impact on our Zacks Consensus Estimate for each of these periods. This quarter’s number has dropped from 86 cents or 74 cents, while the current year acks Consensus Estimate has gone down from $2.85 to $2.77. The most dramatic impact is reflected in next year’s consensus where the number has dipped 7.7% from $3.25 to $3.

Investors have already felt the pain with the stock coming down from $90 in December to under $59 during Monday’s trading session. Since topping out on December 21st, 2016, shares have dipped 34.2% while the S&P 500 has rallied 14.5%. Meanwhile, forward valuations have been cratering. After trading over 30x forward 12 P/E to start the year, PZZA now trades at a 20.72 multiple. There’s still plenty of room to the downside as the S&P 500 trades at about 18.7x right now.

Your NFL boycott is working. Next up -- dump Head & Shoulders. (It contains Methylisothiazolinone so you shouldn't be using it anyway.)

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