Failing Boomer & Gio turns to guests to try & revive lost glory of Morning Show | Bob's Blitz

Failing Boomer & Gio turns to guests to try & revive lost glory of Morning Show

WFAN's current morning show, Boomer & Gio, has the lowest ratings that slot has had for that station in over two decades. At the end of the day the next thing to watch for as the show fails badly?


Guests.

See: Sean Avery, Vinny Guadagnino of the "Jersey Shore," Bob Saget.

We hear they may have a special caller today...And all that other stuff.

Years ago glorified call screener Al Dukes told BSM, "The biggest misconception to me in the sports radio world is that guests are important. They are not."

Keep that in mind as Entercom tries in vain to save the dying dead show.

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