“Kirk Minihane’s statements regarding Erin Andrews were offensive and deplorable,” said Field. “It is clear by the response from our listeners, advertisers, and employees that Kirk’s efforts to apologize and make this right have been insufficient and ambiguous. We want to make it unequivocally clear that his comments were unacceptable and do not reflect Entercom’s values and standards.”
Minihane had called Andrews a 'gutless bitch' and then, in his apology..., said that if she put on 15 pounds, she could work at Perkins. (Perkins and TruBiotics had no immediate reaction.)
Media Confidential reports Entercom’s announcement of Minihane’s suspension came approximately two hours after a letter from Fox Sports president Eric Shanks to Field was obtained by Boston.com. In the letter, Shanks informed Field that all advertising would be pulled and no Fox Sports personalities would be permitted to be guests on WEEI.
“The comments made by Mr. Minihane were boorish and sexist," wrote Shanks.
“Further, the ‘apology’ made by Mr. Minihane was juvenile and insincere. To make matters worse, the ‘apology’ was posted under a banner (allegedly approved by your Boston VP and Market Manager, Phil Zachary) hailing ‘The Triumphant Return of Kirk Minihane.’
“I had hoped by this time we might hear a sincere apology from WEEI, or perhaps someone from your office might have reached out to Fox (which through our film and television businesses is a significant advertiser on Entercom stations)," Shanks added. “However, none of that has been forthcoming, and needless to say we are disappointed.”
“I regret that we need to take this action, but as one of our executives reminded me, “sometimes you need to vote with your feet,’’ Shanks added.
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