Wednesday morning we tweeted:
Note - SI's Swimsuit is absolutely a waste of trees.— BobsBlitz.com (@BobsBlitz) February 15, 2017
Putting Kate Upton on it only makes it even less relevant.
Later that night we went into the problems further (in a piece titled, "How long until Sports Illustrated lays off more due to Extra Mustard's methods?").
Sports Illustrated is not doing well. How badly? Muscleless Kate Upton covered yet another boring BS 'Swimsuit Edition' and no one gave two shits.
Continuing, we asked, "How bad is SI.com? Alexa says...this bad:"
Well - Keith J. Kelly confirms -- it is that bad. "Sports Illustrated is cutting its frequency by seven issues in 2017, to 38 from 45. The cut in frequency will shave mailing and production costs."
Please follow Bob's Blitz on Twitter for exclusive Blitz stories.