Sans the strength of WFAN's Boomer & Carton show -- New York's #1 might be in trouble. 660 saw a surprising drop in ratings during February 2012, weighed down by Mike Francesa's Mike's On and the Joe and Evan show.
WFAN's numbers for the period were a 3.0 Arbitron rating with a cume of 1,417,400. That's down sharply from January's 3.4, 1,857,600.
ESPN 1050 inched up from January's 1.3, 906,300 to a 1.4 rating, 998,900 cume.
WFAN was able to keep a sizable lead on ESPN despite the 24% cume decrease thanks to B&C. The Boomer Esiason (left) and Craig Carton (right, above via MF photography) hosted morning show was #1 yet again in the target demo of men 25-54...by nearly a full point over their nearest competitor. Joe Benigno and Evan Roberts finished a disappointing 4th (behind Spanish competitor WXNY-FM...) while Mike's On and his Rosie O'Donnell Radio Row Super Bowl coverage failed to excite the key demographic: Birthday boy Francesa yet again finished a disappointing third.
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