Entenmann's (don't you just want some coffe cake now?) decided to tweet Who's #notguilty of eating all the tasty treats they want?! This came on the heels of the Casey Anthony not guilty announcement. Yeah, they had to apologize: "Sorry everyone, we weren't trying to reference the trial in our tweet! We should have checked the trending hashtag first."
Dave Kerpen, leader of Entenmann’s social media agency Likeable also apologized:
Earlier today, a representative from my team tweeted “Who’s #notguilty about eating all the tasty treats they want?!” from the @Entenmanns account, one of Likeable’s clients. The Entenmann’s brand relies on us for our expertise in social media and unfortunately we let them down. We apologized on behalf of the Entenmann’s brand right away , however, as the leader of Entenmann’s social media agency, I would like to personally say I’m sorry if the tweet offended anyone. The truth is, our team was leveraging the trending topics and moving so fast they neglected to see what the hashtag was related to. It was obviously insensitive, and on behalf of the entire Likeable team and our client, Entenmann’s, I’m sorry. Please know that I am working on refining our process to ensure that this does not happen again.Seriously? Entenmann's twitter account has 1681 followers. Leveraging the trending topics and moving so fast seems to have resulted, hitherto, in a not-so-fresh Twitter media presence. Today? Sweet.
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