More impressive was that Fuel TV was running a special UFC on Fuel TV Fight Night at the same time and MMAU KO'd them. MMAU had almost 250% more viewers in the sponsor sought 10-34 male dynamic and 950% more overall. Do the math. Spike, with Nate Quarry and Mike Straka had roughly 550k viewers to Fuel's approximate 60k.
And it wasn't all because of Nick Diaz. He was an unannounced guest.
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