The NFL Desperately Seeking Alternative to this 2016 Super Bowl Logo | Bob's Blitz

The NFL Desperately Seeking Alternative to this 2016 Super Bowl Logo


Super Bowl 50. 2016. The NFL is having a bit of a problem with their long ago choice to use Roman numerals to mark the Big Game with. Why? Because they sell a lot of Superbowl shirts, hats, etc. and you don't want the shape of an L on your forehead. (Logo above by MF Photography)

But with Nike taking over for Reebok, some are laughing out loud:

"L standing for loser with a Nike swoosh right above it -- I love that," said Blake Lundberg, general manager of Adidas' sports licensed division.

The WSJ points out that the numerals have been an issue before as well:

This will not be the first time the NFL has tackled issues pertaining to Roman numerals. In 2003, the Supreme Court upheld the Children's Internet Protection Act, a law that required schools and libraries to censor parts of the web, even as librarians pointed to filters that blocked searches for Super Bowl XXX.

Well the years start coming and they don't stop coming...

***Update - the NFL announced they are going with this logo instead.

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