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Matt Norlander writes, "It's been more than 10 months since Creighton unveiled its new look for its new league. By moving from the Missouri Valley to the Big East, the school had a rebranding overhaul take place last fall. But the Toronto Blue Jays have decided this new-look logo cannot be. The Blue Jays are fighting the existence of this Creighton logo on the grounds that it's too similar to their own, which has been part of Toronto's baseball appeal for decades."
"All goods and services in the class are opposed, namely: Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms," the opposition filing says.
Priorities, straight.
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