24 million U.S. adults drink 18+ bottles of wine, per week

24 million U.S. adults drink 18+ bottles of wine (or their equivalent), per week. These figures come from Philip J. Cook's "Paying the Tab," an economically minded examination of the costs and benefits of alcohol control in the U.S. The Washington Post's Christopher Ingraham double-checked these figures with Cook, just to make sure he wasn't reading them wrong. "I agree that it's hard to imagine consuming 10 drinks a day," he told Ingraham. But, "there are a remarkable number of people who drink a couple of six packs a day, or a pint of whiskey."

The top 10 percent of American drinkers -- 24 million adults over age 18 -- consume, on average, 74 alcoholic drinks per week. That works out to a little more than four-and-a-half 750 ml bottles of Jack Daniels, 18 bottles of wine, or three 24-can cases of beer. In one week.

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The Pareto Law states that "the top 20 percent of buyers for most any consumer product account for fully 80 percent of sales," according to Cook. The rule can be applied to everything from hair care products to X-Boxes.

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