Negative social media mentions soar for FanDuel & DraftKings as ad blitz continues | Bob's Blitz

Negative social media mentions soar for FanDuel & DraftKings as ad blitz continues

Consumers are cooling on FanDuel and DraftKings


Positive Twitter mentions for the fantasy football gambling sites have plunged since insider betting charges.


But user fears haven't stopped the ridiculous ad blitz. Communications expert Claire Atkinson reports, "On Thursday, two days after the scandal broke, the pair spent almost $3 million on national TV ads. That’s on par with the week before, when they ponied up a combined $3.7 million, according to research firm iSpot.tv."

The fantasy sports platforms have been splashing around so much cash that scores of media outlets, ranging from Sports Illustrated to CNBC, had to place disclaimers on their online stories to highlight their investor/sponsor relationships.

Still, the ads aren’t succeeding in putting a good spin on the scandal. There has been a steep decline in positive sentiment on social media, according to Wayin, a social-media intelligence firm.

Before the scandal, 82 percent of tweets about DraftKings were positive. That figure fell to 55 percent after the allegations surfaced on Oct. 5. Likewise, positive tweets about FanDuel fell to 46 percent from 75 percent.

Led by former shill Mike Francesa.

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