Boomer & Carton Program sees one of the highest growth rates in TV / Radio simulcast history

Boomer and Carton in the Morning began simulcasting on MSG Network on September 14, 2010. A report out yesterday shows the simulcast has had record breaking growth over its first 118 episodes. Since inception all viewers, between ages 25-54, are up 25% • Viewership is up 27% among the key advertiser demo of males 25-54.

2012 ratings v 2011 ratings are where the records start to fall:

All 25-54 up 44%
Males 25-54 up 60%

Boomer & Carton in 60, the highlight show that airs 38 times a day/night had even better numbers. All 25-54 up 233% - Males 25-54 up 167%.

Exact ratings were not available at post time but estimates indicate that the Mike Francesa simulcast that has been on the YES Network since 2002 (competing with Cajun Pawn Stars and House Hunters) regularly sees ratings of .21 with men 25-54; B&C achieve a .25

Further numbers if we get them.

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