Run an ad like that up there adjacent to a story about the Sandy Hook Elementary School Shooting and someone will be making an apology. Here's the Rock Hill Herald doing so:
Dear reader,
In Saturday’s Herald, an advertisement for guns was placed on a page near stories and a photograph about the tragic school shooting in Connecticut. Please be assured that this was neither intentional nor the fault of the advertiser.
Advertisements are usually placed days before the newspaper lands on your doorstep. In this case, the advertisement in question was placed Thursday morning.
But we at The Herald should have recognized the unfortunate juxtaposition of the advertisement with stories and a photograph about gun violence.
Multiple editors worked on the page and should have noticed the problem. We all made a terrible mistake, and for that I apologize.
Please know that we will continue to strive to bring you a newspaper that is reflective of our community, insightful and sensitive to its readers.
Sincerely,
Paul Osmundson
Editor
Next week? Mike Francesa will ask Eli Manning whether this ad effected the team.
Read more at
http://hypervocal.com/news/2012/rhherald-gun-ad-newtown/#9fijOlloYjDrwU4J.99
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